With a new range of Pesto’s coming out, I was brought on with Perfect Day to lead the ideation phase and branding in this Packaging Design brief alongside refreshing established ranges. Furthermore, I contributed to the Art Direction of the video content following the release.

Working closely with Belazu, the design process was a deep dive into tasting, research and finding that unique note in each pesto to create a range that felt distinct and uniquely Belazu.

This process then informed a series of guidelines for the clients internal design team to appropriate for the rollout of the project and overall range.

Creative Agency: Perfect Day
Belazu Graphic Designer: José Laborda Ubiri
Belazu Innovation Chef: Henry Russell
Photography: Belazu